Complex systems. Human instincts.

Sophia Robinson
UX researcher and designer

I turn complicated experiences into things that feel natural. Grounded in psychology, shaped through research, and made with care.

Selected work

03 projects / A closer look

01 / Deep case study

Building bundles into the platform, not bolting them on

Dynamic bundles / Research / Admin and shopper experiences

Explore Fluid / Native bundles 02 / Deep case study

Turning subscription signals into action

Subscription billing / Day-level details / Failed-payment follow-up

Explore Fluid / Subscription billing 03 / Visual showcase

Making form creation as simple as asking

AI interaction design / UX/UI / Functional prototyping

Explore AI Form Builder

The person behind the pixels

My background in research
helps me focus on the user.

My background in academic psychology research taught me to ask thoughtful questions, work carefully with data, and understand behavior in context. UX gives me a way to turn that understanding into better experiences. I bring that research foundation to how I frame problems, uncover insights, and shape decisions.

A little more about me